Mamma Mia! Broadway Design and Merchandise
For the 25th anniversary return of Mamma Mia! to Broadway, I transformed the show’s brand into playful, celebratory merchandise that appealed to both bachelorette parties and grandmother-mother-daughter groups. I designed a full line of items — from subtle, upscale pieces to over-the-top, blingy products — balancing fun and theatricality while staying true to the show’s iconic branding, resulting in a collection that resonates with audiences and Is selling exceptionally well.
