Merchandise
& Retail Design
I design visually cohesive merchandise and retail graphics that translate brand identity into products and packaging. For printed items such as souvenir books or calendars, I create reusable templates to streamline production and maintain consistency across pages or editions. For apparel, accessories, and homegoods, I develop flexible mockup systems that allow new designs to be quickly applied to multiple product types, enabling consistent presentation across items. Selected projects below showcase work for high-profile Broadway and entertainment clients, highlighting creativity, polish, and thoughtful visual storytelling.
Mamma Mia! Broadway Revival
Apparel, Accessories & Illustrated Merchandise
Designed clothing, accessories, mugs, totes, journals, and illustrated pins. Applied a flexible mockup system to showcase designs consistently across multiple products, and created reusable templates for print items such as journals. Delivered polished, brand-consistent visuals that streamlined presentation and review.
Dr. Seuss’ How The Grinch Stole Christmas Musical
Apparel, Accessories & Souvenir Book
Created apparel, accessories, totes, and the souvenir photo book. Built templates for printed materials and a plug-and-play mockup system for all other merchandise, enabling new designs to be applied efficiently while maintaining a cohesive brand aesthetic.
Playbill
Licensed Merchandise & Printed Products
Designed clothing, toys, homegoods, dog accessories, and the official 2026 printed calendar. Developed reusable templates for the calendar and a consistent mockup system for other merchandise, ensuring a polished, unified presentation across a wide range of product types.